Blue Flag Program in the U.S. Virgin Islands
The Blue Flag is an internationally recognized eco-label awarded to beaches and marinas that meet rigorous standards of environmental quality, safety, and sustainability. Originating in France, the program is owned and operated by the non-profit Foundation for Environmental Education (FEE) in Copenhagen, Denmark, in partnership with the United Nations Environment Program (UNEP) and the World Tourism Organization (UNWTO). Today, more than 4,500 beaches and marinas in 48 countries proudly fly the Blue Flag.
In the U.S. Virgin Islands, VICS (Virgin Islands Conservation Society) manages the Blue Flag Program in partnership with the USVI Hotel and Tourism Association. In October 2011, VICS was officially approved as a FEE Associate Member and designated as the National Operator—the non-governmental organization responsible for coordinating the Blue Flag Program in the territory.
VICS serves as the authorized organization for receiving applications from hotels and marinas seeking Blue Flag certification. Submitted data is reviewed by VICS and evaluated by the National Jury, made up of local government agencies and NGOs, before being forwarded to FEE for final approval. VICS also monitors certified sites to ensure ongoing compliance with Blue Flag criteria.
The Blue Flag Program promotes environmentally sustainable development at beaches and marinas by requiring certified sites to:
- Maintain excellent water quality
- Offer environmental education and information
- Meet strict environmental management and public safety standards
- Provide essential visitor services
The National Jury conducts annual reviews to confirm that certified beaches and marinas continue to meet program requirements, helping ensure that residents, visitors, and tourism operators benefit from a cleaner, safer, and more environmentally responsible shoreline.
